I vividly remember when digital photography burst onto the scene. Many real estate photographers were sceptical; it would never be as good as photographic film they said. Soon of course, they (like Kodak) had to adapt or go out of business. But the art of photography did not change. Composition, lighting, getting the ‘hero’ shot – all these things remain essential, even if Photoshop allows more room for error.
The photography analogy works well for the practical business of running an agency. It is imperative to embrace new technology. An agent cannot operate successfully nowadays without using a mobile phone, getting the best data and statistics, and posting their listings on the internet. But neither can they succeed without communicating well and effectively, and being perceived as trustworthy, and working extremely long hours.
These are the true ‘old school’ qualities and they most certainly are not, and never will be irrelevant. Technology should be rightfully seen as an aid, not an answer. I teach history at a university. The more I learn about the past the more I realise that, in the famous words of Jean-Baptiste Alphone Karr, ‘plus ça change, plus c’est la même chose’ (the more things change, the more they are the same).
Dr Gil Davis is now a university lecturer, but for twenty-five years he was one of Australia’s most successful real estate agents. He wrote the top-selling book Sell for More, packed full of useful tips for agents, which you can purchase on-line through Harper Collins.
Notes from the editor:
Combine new technology with ‘old school’ paperback methods to win more business
Win more listings using our free pre-listings presentation app, rp.lister. Walk your vendor through their property and let them compare their neighbours’ property based on attributes and external factors, as well as recent sales and on the market data in the suburb. This ensures you and your vendor can easily come to an estimate value price of what their property is worth, together. rp.lister allows you to then email your client the report straight from the app. Before you leave your client, provide more value the with the ‘old school’ method by giving them a CMA and Suburb Statistics report. This combination of new technology working together with ‘old school’ methods will take you less than 10 minutes and will leave your vendor with a tremendous imprint to when you walk out of the door.
- rp.lister is FREE to RP Data subscribers, download it on your iPad today! (If you don’t have an iPad – ensure you’re in our Recent Sales competition where we give away an iPad every month to one lucky winner.)
- Branded CMA reports or Custom reports (such as Suburb Statistics) take less than 5 minutes to create in rp.professional. Watch a 2 minute video to see how simple the process is for CMA reports and Custom Reports.
Log in to rp.professional today and generate custom branded reports the easy way!
For more information on value added reports you can generate in rp.professional, or how to master your rp.lister profile – book in free online training with us here or call 1300 734 318!