To get the best returns when marketing to prospective customers, you need to target your efforts at the most active spots in your local area. It’s a common phenomenon to see a FOR SALE sign go up on a street, and within months or even weeks, more signs start to spring up like mushrooms. So [...]
Easily showcase your local broking expertise using social media
Mortgage Broking for the Finance Professional is a changing game. The heyday of the housing boom has long past and the GFC turned into tighter credit policy, commission cuts and regulation. Professionals that establish themselves as the local expert are almost always the most successful professionals in their area. Finance Professionals that put tough market [...]
New – RP Lister “Tweak” Release
We launched RP Lister about 3 weeks ago and are very pleased to advise that all is going very well. The product continues to be a roaring success. To date we have had just shy of 3000 individually authenticated agents using regularly using rp.lister. (Considering our goal was 1000 users in the first month). We are [...]
Tips & Tricks: Planning ahead with On The Market®
Forward planning is the first step along the road to success. In the competitive world of real estate, understanding where you stand alongside your competition is an essential part of any strategy. Here’s how RP Data’s On The Market® service can help you prepare a plan to improve to your chances of success: Running an [...]
Be ready for refinancing opportunities
Recent news of refinances being on the increase is good for brokers, offering plenty of business opportunities in an otherwise flat market. Without proper guidance, clients will often overestimate the value of their home when undertaking a refinance. If the amount of the debt involved is greater than 80%, then lenders mortgage insurance (LMI) will [...]
Tips & Tricks: Establishing yourself as the local expert
Agents that establish themselves as the local expert are almost always the most successful agents in their area. They always get invited to appraisals and more often than not win those listings. But how can an agent do this without working an area for decades? Social media and RP Data can really accelerate the process [...]
Personalise your rp.connect site with the Enhanced Widgets Tab
I’m proud to announce a new rp.connect release, deployed live on the 4th July 2011. The theme of the release is “Widgets and Social Media“, and includes some great new features designed to enable you to personalise your site more through an enhanced WYSIWYG widget screen, and also progress rp.connect towards being a social media [...]
Tips & Tricks: Selling properties faster and making you more money
By Gil Davis If you’re like most agents, your selling targets will be set in terms of number of sales per month and/or commission earned. If you are underperforming, you’ll be politely urged to GET MORE LISTINGS! While this has the benefit of making the Sales Manager feel like they’re doing something, it doesn’t actually [...]
Tips & Tricks: Know your area at a glance with RP Mapping
Many real estate professionals use maps to research their local areas and enhance their local knowledge. The RP Mapping tool of RP Professional not only offers many useful features to help handle this, but can also provide handy material for presentations. As shown in its tutorial video and Getting Started Guide, the big difference between the RP Mapping tool and [...]
Tips & Tricks: How to get a vendor to list at the ‘right’ price
Most vendors do not know what their property is worth. They may form an opinion based on what they see selling locally (adding a bit because their property is naturally better), but usually they rely on agents. That’s a problem, because if you quote prices accurately but a competitor quotes higher, chances are you’ll lose [...]
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