Tag Archives: CMA
winning a listing

Tips & Tricks: An honest appraisal

Most agents pride themselves on having integrity and honesty. They are decent people doing the best they can for their clients. So why is it that when it comes to giving appraisals, so many feel the need to lie? You might consider the ‘lie’ word a bit harsh, but sadly it’s true. A large proportion [...]

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Tips & Tricks: Brokers more positive as consumer confidence increases

A recent article in Australian Broker Online1 reports that a swing in confidence in the housing market is having a positive effect for brokers as Australians express more confidence in property. The article quotes the recent release of the AFR’s Smart Investor Index which showed a 45% swing in property market confidence for the first [...]

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Tips & Tricks: Attract buyers with a CMA

Tips & Tricks: Attract buyers with a CMA

RP Data has observed more and more mortgage brokers using Comparative Market Analysis (CMA) reports to promote engagement with property purchasers and as a key component of marketing campaigns. A direct marketing campaign which offers local statistics for the area and, upon request, a free detailed report on a property with no obligations could prove tempting [...]

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Social Media Wagon

Tips & Tricks: Jumping on the Social Media Bandwagon – Real Estate Agents

The Property Market is constantly changing in ways that are sometimes impossible to predict: out-of-cycle rate hikes, cost of funding increases and government policy changes. Customers are wary of the impact of these changes on their property decisions and will consult the Internet as a first port of call to seek out opinions of local, [...]

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Tips & Tricks: Become a trusted adviser with RP Data (part 4)

We hope you all had a lovely Christmas break and New Year and are refreshed for an exciting 2012!  As the fourth and final part of our segment to “Become a trusted adviser with RP Data”, lets have a quick recap of some of the tips discovered thus far: Property Monitor Comparative Market Appraisal (CMA) [...]

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Tips & Tricks – Increasing the value of your customer engagement

Engaging with your landlord customers is an important part of building a solid property management division and a successful business. Regularly connecting with customers and communicating in a meaningful way is vital. However, continually thinking of new and different ways to engage with your customers can often be difficult and time consuming. Including a Suburb [...]

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Valuation Services

Tips & Tricks: Become a trusted adviser with RP Data (part 2)

Following on from our article last week, “Become a trusted adviser with RP Data” here are a few more ways to increase client retention… Bricks and mortar are still a key component in the investment portfolios of Australians, so becoming a ‘go to’ person for your client’s property related matters makes sense and will assist [...]

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Tips & Tricks: Local knowledge on your very own home page

There’s a wealth of information on the RP Professional home page that will help improve your local knowledge and get you up-to-date in a flash. As your personal property dashboard, the home page allows you to gain an instant perspective on your territory statistics and generated reports – all on the one screen! Your activities [...]

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Property Monitor

Tips & Tricks: Become a trusted adviser with RP Data – Week 1

 The old saying: “It’s easier to retain a client than to acquire a new one” is now more important than ever. Research by PriceWaterhouse Coopers into Client Retention found that: “Finding a new customer costs from three to seven times more than keeping an existing one, and for many large companies, up to 95% of [...]

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Ways to prepare to help your clients

Nothing makes people happier than instant results.  In the same way that a TV chef will skip over the tedious baking process with a “Here’s one I prepared earlier,” a mortgage or finance broker can offer a client exactly the services required for their financial situation, provided they prepare in advance. Here are some ways [...]

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