Donating to charities and sponsoring special causes is becoming increasingly important for clients and companies alike. Many clients are now asking what charitable and social policies are in place prior to engaging a company in business. A recent article in Australian Broker Online1 told of a former broker who has established a charity ‘Do you [...]
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Tips & Tricks: An honest appraisal
Most agents pride themselves on having integrity and honesty. They are decent people doing the best they can for their clients. So why is it that when it comes to giving appraisals, so many feel the need to lie? You might consider the ‘lie’ word a bit harsh, but sadly it’s true. A large proportion [...]
Tips & Tricks: You’ve got mail!
Article by Deena Janes of Your Client Matters. Six years ago we could send out a paper newsletter and the phone would ring. Three years ago we could send an e-newsletter and the phone would ring. Now we are bombarded with so much marketing on a day to day basis that it is hard to [...]
Tips & Tricks: ‘Winging it’ at appraisals
By Gil Davis If I asked you to jump out of a plane mid-air without a parachute and just ‘wing it’, you’d think I was crazy. Why? Because your chances of negotiating a successful landing would be very slight. Yet day after day, agents go to appraisals completely unprepared and somehow think they can muddle [...]
Tips & Tricks: Integrating old and new marketing techniques
In order to attract new clients in today’s market an agent needs to utilise various elements of their marketing toolkit including creating an online presence and social media. However it’s important to remember the tried and tested methods that have served property professionals well in the past. Word of mouth marketing and testimonials, are inexpensive [...]
Tips and Tricks: Identifying property “Hot Spots”
To get the best returns when marketing to prospective customers, you need to target your efforts at the most active spots in your local area. Have you noticed that once you see one FOR SALE sign go up on a street, more signs start to spring up over the coming weeks? RP Professional can help [...]
Tips & Tricks: Your Marketing Matters
Deena Janes from Your Client Matters talks about having regular marketing campaigns to ensure you are reaching your client base in a timely manner. Last month we talked about how to get more referrals from real estate agents. This month we are focusing on having a regular communication strategy with your clients to ensure every [...]
Australian Housing Market Update March 2012 on YouTube
New daily index shows solid February offsets soft January In a world-first, RP Data and Rismark today commenced publishing ‘daily’ home value index results reflecting the current state of the housing market. Capital city home values were up 0.8% in February 2012 leaving the market relatively flat (-0.2%) over the first two months of the [...]
RP Lister still a popular tool for Real Estate Agents
Wayne White is a Property Consultant with LJ Hooker in Camden, NSW. A local born and bred with a diverse career background, he is always looking into ways to improve customer service levels. Whilst attending one of RP Data’s recent Ready Set Go! 2012 Seminars, Wayne learned about the RP Lister iPad application and downloaded [...]
Tips & Tricks: Attract buyers with a CMA
RP Data has observed more and more mortgage brokers using Comparative Market Analysis (CMA) reports to promote engagement with property purchasers and as a key component of marketing campaigns. A direct marketing campaign which offers local statistics for the area and, upon request, a free detailed report on a property with no obligations could prove tempting [...]
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