A recent poll undertaken by The Adviser revealed that almost 20% of brokers have no online presence, and only a small minority use the web to generate leads. There are numerous opportunities to increase your online presence and generate leads – through the use of social networking1. In addition to your agency website, RP Data can assist [...]
Tag Archives: Social Media
Tips & Tricks: Jumping on the Social Media Bandwagon – Real Estate Agents
The Property Market is constantly changing in ways that are sometimes impossible to predict: out-of-cycle rate hikes, cost of funding increases and government policy changes. Customers are wary of the impact of these changes on their property decisions and will consult the Internet as a first port of call to seek out opinions of local, [...]
Getting the most from available opportunities
A smaller number of first home buyers on the market means that a greater percentage of a mortgage or finance broker’s business is likely to come from current home owners looking to refinance or take out a new loan to purchase property. By helping your current clients, or by finding new clients looking to reinvest [...]
Why your role as an agent is changing and how RP Data can help
Some Australian real estate agents are finding more success using social media tools to grow their online profile than by using the same tools to sell property. According to the Australian Financial Review*, the role of the agent is changing from a holder of market information for paying customers to that of a blogger, market [...]
Three key ways to retain your clients
The key to retaining your current clients is communication. While the transaction side of mortgage and finance broking is essential, developing and maintaining strong relationships with your clients is vital to retaining their business and growing yours. This doesn’t necessarily mean a lot of extra effort on your part. Here are a few simple ways [...]
RP Connect, Generation Y and reaching a growing market
As each year rolls around, our birthdays, family and friends remind us of how old we are getting. It doesn’t seem that long ago that we had the world at feet and our whole lives ahead of us. That is where generation Y is now. This is the generation that has been called Tech-Savvy, Achievement-Oriented [...]
Tips & Tricks: Raising your profile with agent advice
The subject of how an agent raises their profile is always a hot topic, particularly when it comes to promoting how active an agent is in their local area. The best way is to quickly display your successes in your local community and any media that displays real estate results, so that your agency’s name [...]
How to activate your rp.connect site
Activating your rp.connect site is very straightforward and should not take more than 15 minutes to get set up and running. Follow the four simple steps below to activate your site: 1. Log in to RP Professional with your RP Data username and password. 2. Go to the Admin tab: 3. Ensure your details are [...]
Easily showcase your local broking expertise using social media
Mortgage Broking for the Finance Professional is a changing game. The heyday of the housing boom has long past and the GFC turned into tighter credit policy, commission cuts and regulation. Professionals that establish themselves as the local expert are almost always the most successful professionals in their area. Finance Professionals that put tough market [...]
Tips & Tricks: Establishing yourself as the local expert
Agents that establish themselves as the local expert are almost always the most successful agents in their area. They always get invited to appraisals and more often than not win those listings. But how can an agent do this without working an area for decades? Social media and RP Data can really accelerate the process [...]
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