In order to attract new clients in today’s market an agent needs to utilise various elements of their marketing toolkit including creating an online presence and social media. However it’s important to remember the tried and tested methods that have served property professionals well in the past. Word of mouth marketing and testimonials, are inexpensive [...]
Tag Archives: Twitter
Tips & Tricks: Generate online leads with RP Data
A recent poll undertaken by The Adviser revealed that almost 20% of brokers have no online presence, and only a small minority use the web to generate leads. There are numerous opportunities to increase your online presence and generate leads – through the use of social networking1. In addition to your agency website, RP Data can assist [...]
Tips & Tricks: Jumping on the Social Media Bandwagon – Real Estate Agents
The Property Market is constantly changing in ways that are sometimes impossible to predict: out-of-cycle rate hikes, cost of funding increases and government policy changes. Customers are wary of the impact of these changes on their property decisions and will consult the Internet as a first port of call to seek out opinions of local, [...]
Why your role as an agent is changing and how RP Data can help
Some Australian real estate agents are finding more success using social media tools to grow their online profile than by using the same tools to sell property. According to the Australian Financial Review*, the role of the agent is changing from a holder of market information for paying customers to that of a blogger, market [...]
Three key ways to retain your clients
The key to retaining your current clients is communication. While the transaction side of mortgage and finance broking is essential, developing and maintaining strong relationships with your clients is vital to retaining their business and growing yours. This doesn’t necessarily mean a lot of extra effort on your part. Here are a few simple ways [...]
RP Connect, Generation Y and reaching a growing market
As each year rolls around, our birthdays, family and friends remind us of how old we are getting. It doesn’t seem that long ago that we had the world at feet and our whole lives ahead of us. That is where generation Y is now. This is the generation that has been called Tech-Savvy, Achievement-Oriented [...]
Easily showcase your local broking expertise using social media
Mortgage Broking for the Finance Professional is a changing game. The heyday of the housing boom has long past and the GFC turned into tighter credit policy, commission cuts and regulation. Professionals that establish themselves as the local expert are almost always the most successful professionals in their area. Finance Professionals that put tough market [...]
Personalise your rp.connect site with the Enhanced Widgets Tab
I’m proud to announce a new rp.connect release, deployed live on the 4th July 2011. The theme of the release is “Widgets and Social Media“, and includes some great new features designed to enable you to personalise your site more through an enhanced WYSIWYG widget screen, and also progress rp.connect towards being a social media [...]
Promoting Your rp.connect Site for Maximum Exposure
Once you’ve setup your rp.connect page, how do you drive traffic to it? How do you promote it to ensure you actually receive visitors to it, and hopefully leads through it? There are a number of things you can do to promote your rp.connect site to increase your exposure – and RP Data also helps [...]
Finding Something to Say on Twitter and Facebook
Unlike Mike and Lee, I have had less involvement in the whole ‘social media’ universe than I would like. So now that I am finding some time to get involved, I think I understand a common item of feedback we get from users: “OK, now I have a facebook / twitter account. What do I say? [...]
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Finding Something to Say on Twitter and Facebook
